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Welfare Group·The Firm·About
Welfare Group is an active investment holding company headquartered in the Dubai International Financial Centre. We build, operate, and invest in businesses at the intersection of real estate, financial services, and technology across Europe, the Middle East, and Asia-Pacific.
We do not raise external funds, and we do not operate on fund-cycle timelines. Capital deployed by Welfare Group is permanent capital, which allows us to build operating businesses with the patience and conviction that institutional-quality platforms require.
Our portfolio comprises three operating platforms, each addressing a distinct vertical, each operating with its own management team, regulatory framework, and growth strategy under the strategic oversight of the Welfare Group board.
01Providing professional and institutional investors with access to institutional-grade property opportunities through regulated investment structures.
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02Serving high-net-worth individuals, family offices, and corporate clients through Welf Advisory Limited, authorised and regulated by the DFSA.
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03Providing the digital infrastructure that supports institutional real estate investment — from deal structuring and investor onboarding to portfolio management and reporting.
Read moreMission
To build operating businesses that compound for decades — run with discipline, governed honestly, and engineered to leave every client, employee, and regulator they touch better off.
Vision
That the businesses we build today become the institutions our grandchildren rely on tomorrow — independently, durably, and without us.
Stakeholder Philosophy
We work toward a single end goal across everything we do: that every stakeholder we serve — our clients, our investors, our employees, our regulators, and our partners — ends up better off through their relationship with Welfare Group and its portfolio companies.
We summarise this internally as three outcomes: happiness, health, and wealth. These are the lenses through which we evaluate decisions across the group. A portfolio company decision, an investment, a hire, or a new market entry must, over time, contribute to those outcomes for the people it touches.
This is not a marketing position. It is the standard against which we measure ourselves, and the basis on which we expect to be measured.
Founded in 2021. Three operating platforms, eight locations, and a team of roughly 65 professionals.
From its base in the DIFC, the group builds and operates across Europe, the Middle East, and Asia-Pacific: real estate investment and asset management through Prop.com, regulated wealth management through Welf, and real estate technology through Propchain.
Approach
We take an active, long-term approach. We do not acquire passive stakes. We build operating businesses from inception, install institutional management teams, establish regulatory frameworks across the jurisdictions in which we operate, and scale through disciplined execution.
Within each vertical, we target markets where structural inefficiency, regulatory complexity, or technological immaturity creates the opportunity for well-capitalised, professionally managed platforms to compound value over time.
We deploy modern technology — including artificial intelligence — across the operations of the holding company and the platforms our portfolio companies build. We treat technology as infrastructure that enables better investment decisions and better client outcomes, not as a positioning statement.
Read our full approach →The group and its portfolio companies employ approximately 65 professionals across the UAE, Europe, and Asia-Pacific.
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The Firm · Frequently asked
High-level questions about the holding company structure and approach.
Welfare Group is a privately-held active investment holding company. It builds, operates, and invests in businesses across three sectors: European real estate (Prop.com), regulated wealth management (Welf), and real estate technology (Propchain). It was founded in 2021 and is headquartered in the Dubai International Financial Centre.
No. Welfare Group is a holding company with permanent capital — not a fund operating on a time-bound vehicle. It holds meaningful equity stakes in its portfolio companies and operates them as an owner, not as an allocator waiting for an exit.
Dubai International Financial Centre (DIFC), Dubai, UAE. The group operates from seven further offices: Abu Dhabi, Frankfurt, Luxembourg, Tilburg, Vilnius, London, and Singapore (in establishment).
Welfare Group was co-founded in 2021 by Robin Ubaghs (Chairman) and Alexander Ingwersen (Deputy Chairman).
The group’s regulated operating entity is Welf Advisory Limited, authorised and regulated by the Dubai Financial Services Authority (DFSA) in the Dubai International Financial Centre.