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Prop.com · Sector
European real estate
Strategies
Micro-living & refurbishment
DACH residential · UAE luxury
Markets
Germany, Luxembourg, NL, UAE
Model
Vertically integrated
Investment + asset management in-house
Prop.com is a real estate investment and asset management business operating across two primary strategies — European residential investment, focused on micro-living and residential refurbishment across Germany, Luxembourg, and the wider DACH region, and UAE residential investment, focused on luxury villa refurbishment and sale to owner-occupiers in Dubai's premium districts.
The business was founded by Robin Ubaghs and Alexander Ingwersen and operates under the strategic oversight of the Welfare Group board. Its holding company is incorporated in the Abu Dhabi Global Market, with its principal operating office in Dubai.
Prop.com is structured around three integrated functions: PropCapital, which covers deal sourcing, structuring, financing, due diligence, and execution; PropManagement, which covers asset management, portfolio oversight, and investor reporting; and Propchain, the proprietary technology platform that powers the digital infrastructure across the business — from AI-supported underwriting and live portfolio monitoring to digital building management, smart metering, and automated letting and reporting workflows.
Investment strategies
Europe
Prop.com's European strategy focuses on micro-living and residential assets across German metropolitan areas and university cities, with a broader mandate extending to residential portfolio acquisitions, selective office transformation opportunities, and ground-up mixed-use development in Luxembourg.
Since launching its European strategy in 2025, Prop.com has acquired a 315-bed student housing complex in Trier, Germany, secured three further transactions under exclusivity, and is developing NEST Belval — a fully permitted, new-build mixed-use development on a freehold plot in Belval, one of Luxembourg's most dynamic growth districts. NEST comprises 70 residential units, 5 office units, 12 retail units, and 114 indoor parking spaces across 8,985 sqm of lettable area.
UAE
Prop.com's UAE strategy focuses on the acquisition and refurbishment of premium villas in Dubai, partnering with leading UAE and European contractors to upgrade each property to luxury standards before sale to owner-occupiers.
Current activity is concentrated in Jumeirah Islands, Emirates Hills, and Al Barari, with completed investments spanning multiple Dubai districts.
Approach
Prop.com takes a vertically integrated approach across the full investment lifecycle — from sourcing and structuring through to asset management, reporting, and exit.
Financial planning, transaction structuring, process organisation, contract negotiation, and strategic decision-making are handled internally by the PropCapital and PropManagement teams. Technical and operational asset management is executed through a network of established local partners, creating a separation of asset and property management that ensures rigorous checks and balances across the portfolio.
Technology is embedded across the platform through Propchain — covering AI-supported underwriting, live portfolio monitoring, digital building management, smart metering, and automated letting and reporting processes. Independent audit of Prop.com's investment products is conducted by Ernst & Young Luxembourg.
Partners
Prop.com works with an established network of institutional and operating partners across its investment activities.
Co-investment and capital partners to be listed as relationships are announced.
Prop.com · Frequently asked
For institutional co-investment or counterparty enquiries, contact the investment team directly.
Prop.com is the real estate investment and asset management business within Welfare Group. It is vertically integrated, conducting investment, asset management, and operational delivery in-house — rather than outsourcing to external operators.
European micro-living and residential refurbishment across Germany, Luxembourg, and the wider DACH region, alongside UAE luxury residential refurbishment in Dubai's premium districts.
No. Prop.com is an operating company within Welfare Group's holding structure — not a fund seeking external limited partners on a time-bound vehicle. Welfare Group holds meaningful equity stakes and operates Prop.com as an owner, not as an allocator of capital waiting for an exit.
Through delivered structures and a Luxembourg-based European securitisation hub for real estate bond operations, with a complementary Vilnius subsidiary supporting that infrastructure. The seat of Prop.com's top holding board is in Abu Dhabi.
Prop.com sits under Welfare Group's holding structure, with its own dedicated investment team and a top holding board seated in Abu Dhabi. Strategic governance is shared with the wider Welfare Group board.
Investor enquiries
