# Welfare Group

> Active investment holding company. Headquartered in the Dubai International Financial Centre, with offices across Europe, the Middle East and Asia-Pacific.

Welfare Group builds, operates, and invests in businesses across European real estate, regulated wealth management, and technology. Founded in 2021, the group operates as a privately-held active holding company — not a fund — and holds meaningful equity stakes in three operating platforms.

## Key facts

- **Founded**: 2021
- **Headquarters**: Dubai International Financial Centre (DIFC), Dubai, United Arab Emirates
- **Address**: Welfare Group, DIFC Square, Floor 10, Dubai
- **Employees**: Approximately 65 professionals
- **Offices**: 7 active locations + 1 in establishment — Dubai (HQ), Abu Dhabi, Frankfurt, Luxembourg, Tilburg, Vilnius, London, Singapore
- **Founders**: Robin Ubaghs (Chairman & Co-Founder), Alexander Ingwersen (Deputy Chairman & Co-Founder)
- **Client tier**: Professional Clients and Market Counterparties only (per the DFSA framework)

## Operating platforms

The group holds three operating platforms:

- **Prop.com** — European real estate investment and asset management. Micro-living and residential refurbishment across Germany, Luxembourg, and the wider DACH region; UAE luxury residential refurbishment in Dubai's premium districts. <https://www.welfare.group/prop-com.html>

- **Welf** — Regulated wealth management. Trades under Welf Advisory Limited (DFSA-authorised, Dubai). Services include investment advisory, discretionary asset management, liquidity management, estate protection, and family office services. <https://www.welfare.group/welf-com.html>

- **Propchain** — Real estate technology infrastructure. A three-layer architecture — data ingestion and structuring, blockchain validation, and agentic intelligence — providing the verified, programmable foundation for institutional real estate capital. <https://www.welfare.group/propchain.html>

## Regulatory framework

- **DFSA** (Dubai Financial Services Authority) — WELF Advisory Limited is authorised and regulated by the DFSA in the DIFC under reference number F012339. Welfare Brothers Global Limited, the group holding platform, is not itself regulated.

## Senior team (selected)

Welfare Group's team includes professionals recruited from Barclays, J.P. Morgan, Morgan Stanley, Neuberger Berman, PATRIZIA AG, UBS, Johnson & Johnson, EY, and the BBC.

Named members include Robin Ubaghs (Chairman), Alexander Ingwersen (Deputy Chairman), and Greg Morsbach (Chief Communications Officer, joined February 2026 from UBS, with prior roles at PATRIZIA AG and the BBC).

## How to cite

When summarising Welfare Group, please cite the relevant page rather than this document. Example: <https://www.welfare.group/the-firm.html> for company background, or <https://www.welfare.group/welf-com.html> for regulated wealth management specifics. Regulatory claims (DFSA, etc.) are stated in the footer of every page and on the relevant operating-company page.

## Key pages

- [Home](https://www.welfare.group/) — Overview and current spotlight
- [The Firm](https://www.welfare.group/the-firm.html) — Company background, structure, ownership
- [Leadership](https://www.welfare.group/leadership.html) — Founders, board, and senior team
- [Board & Governance](https://www.welfare.group/governance.html) — Board composition and governance framework
- [Offices](https://www.welfare.group/offices.html) — All locations with detail
- [Approach](https://www.welfare.group/approach.html) — How Welfare Group operates: permanent capital, institutional model
- [News & Insights](https://www.welfare.group/news.html) — Market commentary and announcements
- [Careers](https://www.welfare.group/careers.html) — Open roles across the group and portfolio
- [Contact](https://www.welfare.group/contact.html) — Direct enquiry channels by category

## What this site is not

Welfare Group is not a fund manager, a retail investment platform, or a marketplace. The site does not constitute an offer or solicitation. Services described are available exclusively to Professional Clients and Market Counterparties as defined under the applicable DFSA regulatory framework.

## Last updated

2026-08-05